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    Default An optimized website earns more traffic


    On the surface, the goal of SEO optimization is to improve your site’s rankings in search results.

    But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads.

    أفضل أنواع البرمجة ولغاتها

    And in case you were wondering, it works.

    For example, just take a look at the following organic traffic report from a Siege Media case study.

    siege media case study

    Over the course of one year, this brand new site’s traffic increased from zero to 100,000 visitors — entirely from SEO.

    If you want to bring more users to your site, SEO is the best way to accomplish this goal.

    SEO doesn’t require you to pay for ad space
    One of the biggest advantages of SEO is that it doesn’t involve paying for ad space.

    Consider how traditional ad campaigns operate.

    You determine a location you want your brand to appear, whether that’s on a particular TV channel or radio station, or in the pages of a magazine or newspaper.

    Then, you pay the company that owns that media for placement. You might pay for your ad to run for a certain length of time, or within a certain number of issues. As soon as that period is up, your ad stops appearing — and stops generating results for your business.

    Now, consider the various pages that appear in search engine results.

    The top two listings in this screenshot are pay-per-click, or PPC, ads, as denoted by the small “Ad” tag.

    Much like traditional ad campaigns, earning one of these spots involving ongoing costs.

    Of course, if you’re familiar with PPC, you know that advertisers only pay when a user clicks an ad and visits their site. This certainly gives it an edge over traditional methods.



    Still, every visitor involves a cost — and the minute an advertiser pauses their campaign, they stop showing up.

    But the sites appearing in the organic results, directly below those ads, aren’t paying a cent for those rankings.

    While they likely invested a significant amount of time and money into creating the pages that are ranking in those spots, they appear on page one because Google’s algorithm thinks they provide value to users.

    As a result, they’re earning traffic without spending a cent
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